Conventional platform for political campaign have pretty much always been newspapers, television networks and radio programming. In the past decade, politicians are venturing into internet, exploring new ways to reach out to the people. As we had learnt in class, internet is transforming political fund raising, advertising and mobilization.

Speeches and interviews can be viewed anytime on website such as youtube. Political parties are also using websites, blogs and other social media to spread theirs words. The younger generations today generally gathered and consumed much of the information from internet and it is this, that the party are trying to tap into.

This is a survey conducted by the non-partisan Pew Internet & American Life Project.The 2008 survey finds that a record-breaking 46 percent of all Americans have used the internet, e-mail or cell-phone text messaging to participate in the political process.

The survey also shown a surprising 74 % of those surveyed disagreed with the statement that they would not be as involved with the campaign if it weren't for the internet.The researchers feels that age could be the factor that explains that finding. Among the age groups, a larger portion of the younger groups of people tended to agree that the internet is important in helping them to stay active and connected with the campaigns. The survey also finds that Americans are eager to view source materials for themselves -- almost 40 percent of internet users and a third of all adults have gone online to read or watch unfiltered campaign material, such as archived debates, speeches and announcements and position papers.

This really goes to show how much an influence the internet will grow to become. The internet have continue to dominate much of the other traditional media in all aspects. It will be interesting though to see how much our own local political parties will utilize the internet for their own campaigns.