Here is an attempt on stop motion animation. This was produced last semester with my group for the Advertising module. It was hell lot of fun - spent the whole day snapping photos and then editing the pictures.



Since we had to post a home made video this week, it reminded me of another "home made" video. It's really cool but it turns out to be a viral marketing video for Guitar Heroes 3: World Tour.

This week, we talked about the growth mindset in class. It looks a very powerful tool that can change our life. The whole emphasis is on the process rather than the outcome. I'm sure most of us can recall the times when our parents asked us about our exam results and whether we won the game/tournament/contest we participated. It is definitely the case for me because they never asked if i had learned anything or did i had fun, mostly i believe it have to do with the Singaporean mentality and my family background.

You see, both my folks had humble beginning, they worked hard to put my brother and me through tertiary education and all they want is for us to get a good certificate, thus live a better life than them. It is so competitive in Singapore that a diploma doesnt seems adequate enough to hold a well-paying job, even the market now are saturated with degree holders.

I believe this is why most parents(at least mine) focus on the outcome rather the process. Losing/failing is a bad thing, even when learning something from the experience it is stilled viewed as a failure. I guess they had forgotten about the Chinese proverb,

There is just so much good stuff about this growth mindset that i am wondering what the hell the people in MOE are doing. I mean someone has got to get hold of this and start it in our schools immediately! I tried looking for the cons/disadvantages of growth mindset, either i am looking at the wrong place or there's just isnt any or no one had conducted any research about it yet. For something that can be taught in one workshop, it really sound like a perfect concept that might finally just result in an ideal world (wishful thinking, maybe) but i think they should put a whole town on trial and see what it does to the whole community.

This picture shows the different in the thought process of the different mindsets.

I found a interesting article studying the critical success factors(csf) of E-Commerce. These factors are divided into 3 category:

• web site related factors
• infrastructure factors
• business related factors

These factors are defined as within the management of the company or by any application. Notably, its the research question that caught my attention, "Are there any external factors, which are out of the context of business management but are critical to the success of e-commerce?"

The csf for e-commerce companies are identified as,

1. customer relationship
2. privacy of information
3. low cost operation
4. ease of use
5. E-commerce strategy
6. technical e-commerce expertise
7. stability of system
8. security of system
9. plenty of information
10. variety of good/services
11. speed of systems
12. payment process
13. services
14. delivery of goods/services
15. low price of goods/service
16. evaluation of e-commerce operations

It is a long list of factors critical to the success of E-commerce, but here are some external factors which might prove as crucial as the CSFs.

1. Culture: The purpose of using the internet are different because of cultural differences
   
2. Personal characteristic: People who do research before making a decision often use the internet for information
   
3. Language: The number of non-english users are reported to be twice the number of english users and the GDP of non-english users is twice of the english users segment.
   
4. Religion: It has an influence on the services and products available on the internet.
   
5. Government support: With strong government support, internet commerce revenue tend to raise compared to passive support from government.
   
   
   
   

A lil extra:
here's a website i created for my COM443 module last semester. i guess it can be considered a form of E-commerce as its showcase the services provided and "sells" the services of the company.
www.connect6works.ueuo.com